Marketing (BSBA)

Program at a Glance

Degree: Bachelor of Science in Business Administration
Strome College of Business: Department of Marketing
Cost: $316-345 per credit hour *
Required: 60 credit hours from ODU (120 total)
Learning Environment: Online synchronousAccess course material online from any location and participate in regularly scheduled online class meetings.

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Marketing degreeA marketing career is often considered one of the best training grounds to rise to the top level of corporations.

This program teaches you to be ethical and successful in today’s and tomorrow’s dynamic marketing environment and systems. 

Watch: Marketing Major at ODU


Talk with an advisor to determine how your credits will transfer. The curriculum sheets below can serve as a guide for planning your course of study.

Map out your education with this program's Long Range Schedule (PDF).

Learning Environment

Courses in this program are offered in this technology:

Online synchronous: Access course material online from any location and participate in live, regularly scheduled online class meetings.

Calculating Cost

Undergraduate Distance Learning Tuition Classification Cost per credit hour
Virginia residents (with Virginia domicile) $316
Students living outside of Virginia $345
* In Virginia but without Virginia domicile $874

Rates are effective Fall 2015 and subject to change. Please visit ODU's main Admission & Financial Aid web site for complete tuition details.

For questions about domicile or “in-state” status as it applies to tuition rates, please click here.


Partnerships  Save time, save money, and earn guaranteed acceptance into ODU. Earn your associate's degree at a community college and complete a bachelor’s degree online at Old Dominion.

You also may be able to get your associate’s degree online from John Tyler Community College or Northern Virginia Community College. Thanks to our partnerships, your entire undergraduate program could be completed online! Click to learn more.

Marketing Careers

Marketing graduates have a wide variety of career options, including:

  • Advertising
  • Sales
  • Public relations
  • Internet marketing
  • Brand management
  • Product management
  • Marketing research
  • Marketing strategy
  • Retailing: Store management, Buying, Procurement
  • Customer service
  • Commercial lending
  • Entertainment

Admission Information

This is a degree completion program.

Explore Monarch TRANSFERmation to see how courses you've completed may transfer to ODU. To have an advisor review your transcripts, contact your nearest ODU extended classroom site or call 1.800.968.2638.

For this program, you will need to be accepted into ODU as a degree-seeking student. Additionally, you will need to apply to the Strome School of Business, which is a two-step process: BSBA Step One (PDF); BSBA Step Two (PDF). Courses required for this admission are ACCT 201, ECON 202S, ENGL 110C, MATH 162M, and BUSN 110 with a grade of C or better in each.