Programs

Choose from one of over 50 programs at your convenience, online or on-site at an extended campus.

Marketing (BSBA)

Degree: Bachelor of Science in Business Administration Cost: $285 per credit hour *
College of Business & Public Administration: Department of Marketing Required: 60 credit hours from ODU (120 total)
Course Delivery Modes: SatelliteAttend class at a site for a live streamed course where the students and instructor can talk to each other. Locations: 28
Apply Now Request Info

Overview

A marketing career is often considered one of the best training grounds to rise to the top level of corporations. This program educates students to be ethical and successful in today’s and tomorrow’s dynamic marketing environment and systems. It has been estimated that marketing and marketing-related jobs constitute about 30% of all U.S. jobs.

Watch: Marketing Major at ODU

NEXT: Admissions Requirements

Admissions Requirements

There is a separate application that students must complete to be admitted to the School of Business and Public Administration.

Courses required for admission are ACCT 201, ECON 202S, ENGL 110C, and MATH 162M with a grade of C or better in each.

NEXT: Careers

Careers In This Field

Marketing graduates have a wide variety of career options, including:

  • Advertising
  • Sales
  • Public relations
  • Internet marketing
  • Brand management
  • Product management
  • Marketing research
  • Marketing strategy
  • Retailing: Store management, Buying, Procurement
  • Customer service
  • Commercial lending
  • Entertainment

NEXT: Cost

Undergraduate Distance Learning Tuition Rates

Tuition Classification Cost per credit hour
Virginia residents (with Virginia domicile) $285
Students living outside of Virginia $285
* In Virginia but without Virginia domicile $807


Rates are subject to change. Please visit the Office of Finance web site for complete tuition details.

* For questions about domicile or “in-state” status as it applies to tuition rates, please visit the University Registrar web site.

NEXT: Curriculum

Locations

Arizona

Virginia

Washington

Back to Overview