Marketing (BSBA)

Program at a Glance

Degree: Bachelor of Science in Business Administration
College of Business & Public Administration: Department of Marketing
Cost: $285 per credit hour *
Required: 60 credit hours from ODU (120 total)
Learning Environment: Online synchronousAccess course material online from any location and participate in regularly scheduled online class meetings.

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Marketing degreeA marketing career is often considered one of the best training grounds to rise to the top level of corporations.

This program teaches you to be ethical and successful in today’s and tomorrow’s dynamic marketing environment and systems. 

Watch: Marketing Major at ODU

Curriculum

Talk with an advisor to determine how your credits will transfer. The curriculum sheets below can serve as a guide for planning your course of study.

Map out your education with this program's Long Range Schedule (PDF).

Learning Environment

Courses in this program are offered in this technology:

Online synchronous: Access course material online from any location and participate in live, regularly scheduled online class meetings.

Calculating Cost

Undergraduate Distance Learning Tuition Classification Cost per credit hour
Virginia residents (with Virginia domicile) $285
Students living outside of Virginia $285
* In Virginia but without Virginia domicile $807


Rates are effective Summer 2013 and subject to change. Please visit the Admission & Financial Aid web site for complete tuition details.

* For questions about domicile or “in-state” status as it applies to tuition rates, please visit the University Registrar.

Partnerships

Partnerships
Save time, save money, and earn guaranteed acceptance into ODU. Earn your associate's degree at a community college and complete a bachelor’s degree at Old Dominion. It’s that simple.

Marketing Careers

Marketing graduates have a wide variety of career options, including:

  • Advertising
  • Sales
  • Public relations
  • Internet marketing
  • Brand management
  • Product management
  • Marketing research
  • Marketing strategy
  • Retailing: Store management, Buying, Procurement
  • Customer service
  • Commercial lending
  • Entertainment

Admission Information

All ODU undergraduate distance learning programs are degree completion / transfer programs.

Explore Monarch TRANSFERmation to see how courses you've completed may transfer to ODU. To have an advisor review your transcripts, contact your nearest ODU extended classroom site or call 1.800.968.2638.

For this program, you will need to be accepted into ODU as a degree-seeking student.

There is a separate application that students must complete to be admitted to the School of Business and Public Administration. Courses required for this admission are ACCT 201, ECON 202S, ENGL 110C, and MATH 162M with a grade of C or better in each