Marketing (minor)

A minor in marketing can help further a general business career by making you familiar with some of the important issues in marketing.

The course work is designed to teach you about the workings of the marketplace including retailing, personal selling, distribution systems, sales management, advertising and promotion, marketing research, consumer behavior, and strategic marketing.


Required courses in this minor are MKTG 311 Marketing Principles and Problems, plus 12 credit hours (about four classes) of 300 / 400 level MKTG courses.

Admission Information

This minor can only be completed as part of an undergraduate degree from ODU. You will need to be accepted into ODU as an undergraduate degree-seeking student.

All ODU undergraduate distance learning programs are degree completion programs.

Learning Environment

Courses are offered in this technology:

Online synchronous: Access course material online from any location and participate in live, regularly scheduled online class meetings.

Calculating Cost

Undergraduate Distance Learning Tuition Classification Cost per credit hour
Virginia residents (with Virginia domicile) $316
Students living outside of Virginia $345
* In Virginia but without Virginia domicile $874

Rates are effective Fall 2015 and subject to change. Please visit ODU's main Admission & Financial Aid web site for complete tuition details.

For questions about domicile or “in-state” status as it applies to tuition rates, please click here.