Sport Management (MSEd)

Program at a Glance

Degree: Master of Science in Education, Emphasis: Sport Management
Darden College of Education: Department of Human Movement Sciences
Cost: $464-501 per credit hour *
Required: 36 credit hours
Learning Environment: Online asynchronousAccess course material online from any location and complete coursework following a defined course schedule.

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Sport ManagementIf this is your idea of a corner office, consider a career in Sport Management.


As the sport industry continues to expand, qualified leaders with sport business knowledge and skills are needed to plan, organize, direct, and evaluate sport programs and organizations. This degree program will provide you with the sports business knowledge, skills, and hands-on industry experience you'll need to get into the game and on your way to a challenging and rewarding career.

Why ODU for Sport Management?

In ODU's Sport Management MSEd program, you'll expand on previous undergraduate education and develop the ability to:

  • Apply theory to practice in sport management settings
  • Use critical thinking skills to solve problems
  • Conduct research and analyze data
  • Employ management and financial principles to achieve organizational objectives
  • Implement marketing strategies and tactics to meet the needs and wants of sport consumers
  • Plan events and operate sport facilities
  • Manage sport organizations in accordance with legal and ethical standards
  • Utilize existing and emerging technologies in the field of sport management


This online program is designed to be completed in two years. You can take six credit hours per semester for a total of 36 hours to complete the Master’s Degree. Courses are offered on a rotating schedule in fall, spring, and summer.

When searching for courses in LEO Online's Class Schedule, choose the subject "SPORT AND RECREATION MGMT" (the "Sport Management" subject is for undergrad courses only).

You will select eight SRM courses (24 credit hours).  This must include the four required core courses designated with an asterisk.

  • SRM 711 – Theory and Application in Sport and Recreation
  • *SRM 738 – Fiscal Planning and Management in Sport and Recreation
  • *SRM 746 – Sport and Recreation Marketing
  • SRM 750 – Ethics in Sport and Recreation Management
  • SRM 752 – Sport and Recreation Facility Management
  • SRM 753 – Sponsorship and Event Planning
  • SRM 755 – Social Issues in Sport and Recreation
  • *SRM 760 – Legal Aspects of Sport and Recreation
  • *SRM 775 – Management and Leadership in Sport and Recreation
  • SRM 780 – Youth Development in Sport and Recreation

Two required Research Foundation courses (six credit hours total):

  • FOUN 611 – Introduction to Research (for those planning to do the Fieldwork Experience Option for their capstone experience), or FOUN 612 – Applied Research Methods (for those planning to do the Thesis Option for their capstone experience)
  • FOUN 722 – Introduction to Applied Statistics and Data Analysis

The curriculum culminates in a capstone initiative with a Fieldwork Experience or Thesis option:

  1. Fieldwork Experience Option (SRM 764) – You complete a 400-hour internship with a sport organization that fits your career goals. This option is suited for students who are looking to step into the field of sport management or move up within the industry and need additional experience. The internship provides a great opportunity to receive valuable on-the-job training.
  2. Thesis Option (HMS 698/699) – You participate in a research project, in which you receive faculty advisement. This option is suited for students who want to work in a research-focused position within the sport industry or who would like to stay in academia and pursue a doctoral degree.

Students who choose the Fieldwork Experience will be required to take a comprehensive exam on material covered in the core curriculum courses. This exam will be administered at the completion of coursework prior to starting the industry-related capstone experience.

When you graduate, you will earn a Master of Science in Education (MSEd) degree with a concentration in Sport Management.

Learning Environment

In this online program, you will learn the same material and benefit from the same high-quality educational experience as campus-based students. Online classes are designed and taught by the same faculty who teach classes in on-campus programs.

Online Asynchronous: Access course materials online from any location. These courses require little to no synchronous (same-time) scheduled class meetings, but assignments and exams are scheduled by the instructor. All courses follow ODU's regular academic calendar.


Contact Dr. Stephen Shapiro, Coordinator for the Online Graduate Program in Sport Management, at or 757-683-5078.

Click here for additional information about our graduate Sport Management program from the department.

Sport Management Careers

The online Sport Management MSEd program prepares you for careers in a wide variety of organizations in the sport industry, including:

  • Professional sports
  • Collegiate athletics
  • Event and facility operations
  • Corporate sport management and marketing firms
  • Community recreation and leisure agencies
  • Non-profit sport organizations
  • Health and fitness industries
  • Military MWR programs
  • Golf & Tennis clubs
  • Campus intramural sports and recreation

Perspectives from the Pros: Working in Sport Management

Admission Information

  • Bachelor's degree from an accredited institution or an equivalent degree from a foreign institution
  • 2.8 cumulative GPA or higher (on a 4.0 scale)
  • 3.0 GPA or higher in the undergraduate major
  • GRE score of 291 or higher (verbal and quantitative sections) or a score of 400 or higher on GMAT or MAT
  • Three letters of recommendation (from former faculty or employers)
  • A two-page Statement of Career Goals
  • Current copy of resume
  • Transcripts from all prior institutions
  • TOEFL score for non-native English speakers (ODU requires a score of 550 on the paper-based TOEFL, and a 79-80 on the iBT)
  • Computer literacy

The deadline to apply is March 1. You will be notified of your acceptance status by April 1 and must confirm your intention to attend ODU by May 1. Send all admission application materials to the Office of Graduate Admissions. General information on Graduate Admissions.

Calculating Cost

Graduate Distance Learning Tuition Classification Cost per credit hour
Virginia residents (with Virginia domicile) $464
Students living outside of Virginia $501
* In Virginia but without Virginia domicile $1160

Rates are effective Fall 2015 and subject to change. Please visit ODU's main Admission & Financial Aid web site for complete tuition details, including fees and deadlines.

For questions about domicile or “in-state” status as it applies to tuition rates, please click here.